@ARTICLE{Bashir, author = {Bashir, Tayyaba and Rasul, Dr. Sarwet and Mehmood, Dr. Arshad and }, title = {A Cross-Cultural Study of Apologies in British English and Urdu}, volume = {8}, number = {5}, abstract ={Cross cultural pragmatic research mainly focuses on realization of speech acts among native and non-native speakers of English language. However, the current study aims to compare realization of speech act of apology between two entirely different cultures (British & Kashmiri) with different languages (English & Urdu). The reason of under taking this research project is to flourish cultural understanding at international level because about 8 lack Kashmiris are currently living in foreign countries especially in Great Britain. Usually, apologies are investigated based on data collected through DCTs without any consideration to social offences that obligate to apologize. The current study is directed to investigate realization of speech act of apology; and the situations or offences that demand apologies among native speakers of British English and Urdu languages. Data is collected through naturally-occurring conversations in real-life and for analysis Deutschmann’s (2003) taxonomy is used.... }, URL = {http://mjltm.org/article-1-157-en.html}, eprint = {http://mjltm.org/article-1-157-en.pdf}, journal = {Modern Journal of Language Teaching Methods (MJLTM)}, doi = {10.26655/mjltm.2018.5.4}, year = {2018} }